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DISCOVER MY SERVICES

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BRAND PR

From developing a PR communication strategy to end-to-end implementation of planned activities

  • Development of a communication strategy with activities timeline and recommended tools

  • Collation of a media contact list

  • Copywriting - product, lifestyle and how-to texts, blog posts, editing interviews and expert comments - both for the brand's website and in proactive communication with the media

  • Ongoing contact with the media, responding to queries, proactive communication to a specific group of journalists

  • Media monitoring - traditional & online outlets, as well as social media

  • Detailed results reporting

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OVERALL MARKETING COORDINATION

(service designed for sole traders and small businesses)

Are you still managing your brand's marketing yourself? Or maybe you already work with a few agencies or freelancers, but someone has to supervise their work (so it's still you who does it)?

I will be happy to coordinate all promotional activities for your company, including liaising with subcontractors, planning and supervising their work on an ongoing basis.

And if any area of marketing in your company still needs taking care of, I can also help you with that. I work with many experienced graphic designers, web designers, programmers, video producers, photographers, translators etc. This allows me to efficiently provide you with proposals and quotes from subcontractors in any field and coordinate their work, minimizing the amount of time you spend on these tasks.

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COPYWRITING

Creating professional and inspiring marketing and PR texts

  • Press releases

  • Product and service descriptions

  • Website and blog content

  • How-to, lifestyle and marketing articles

  • Content for interviews and expert comments

  • Content for presentations and keynote speeches

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INFLUENCER MARKETING

Full support for barter and paid collaborations

  • Collation of influencers in line with the brand's strategic objectives, based on advanced analytical tools

  • Cooperation terms negotiation with influencers designated by the client

  • Agreement content drafting (in cooperation with a lawyer)

  • Providing the influencer with a set of materials (brandbook, campaign assumptions, client's expectations, etc.)

  • Supervision of influencer's activities 

  • Regular results reporting

  • Detailed activity summary at the end of cooperation

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PROJECT MANAGEMENT

Special projects execution

Thanks to my varied experience, I can offer professional execution of any special projects you are struggling with at the moment. I will be happy to organize an event for the media and/or influencers, handle a creative send-out, compile a report, coordinate a paid media collaboration, etc.

© 2022 by Izabela Mikruta. Made with Wix.com

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